Privacy Policy

Last Updated: November 20, 2015

This Privacy Policy describes, among other things: (i) the types of information Battenfeld Technologies, Inc. (collectively referred to herein as “Battenfeld Technologies,” ” we,” “us” and “our”) may collect from you when you use the Battenfeld Technologies website (the “Site”); (ii) how we may use the information we collect; and (iii) with whom and why we may share it.

This Privacy Policy does not apply to information collected by us offline or through any other means, or to information collected by any third party, including through plugins or other applications that may link to or be accessible from our Site. For example, information about you may be collected by Twitter, Facebook, YouTube, and Google+ via plugins when you visit our Site. We do not control and are not responsible for the privacy policies and practices of such third parties and recommend that you carefully review their privacy policies as they may differ from our own.

Please read this policy carefully. By accessing and continuing to use the Site after having an opportunity to review this Privacy Policy, you accept the Privacy Policy in its entirety and consent to our collection, use and sharing of the information as described herein. If you do not agree with this Privacy Policy, please do not use the Site.

What Information Do We Collect and How do We Collect It?

We may collect several types of information, including personal information, such as your name, email address, phone number, address, and payment information. We collect information in two ways: (1) directly from you when you provide it to us using the Site; and (2) automatically through use of technology as you navigate and use the Site.

Information You Provide Us

We may collect information directly from you when you provide it to us through a number of different vehicles. For example, you may provide us with information when you purchase a product, signup to receive Battenfeld Technologies’ eNewsletter, submit an inquiry via the Customer Service Center, respond to a customer survey, and submit a warranty claim.
You may also contact us via email at for sales inquiries or for job-related inquiries. We do not, however, control the information you provide to us via email. Please do not submit any personal information or other information that you deem to be confidential or sensitive because we will not necessarily maintain any information you provide as confidential.

Dealers and distributors interested in carrying our products may also provide information directly to us via the International Distributor, Canadian Dealer, International Dealer, and New Dealer Inquiries forms.

Information Collected Through Technology

We may automatically collect information from you using automatic data collection technologies such as cookies and web beacons. The information we collect in this manner may include IP address, browser type, device type, operating system, page views, referring URLs, destination URLs, and dates and times of Site visits, among other information. If you enable us to do so, we may also identify and collect your location based on your IP address. A cookie is a text file that websites send to a user’s computer or other Internet-connected device to uniquely identify the device and browser or to store information or settings in a browser. A web beacon, also known as an Internet tag or pixel tag, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

How Do We Use the Information We Collect?

We may use the information we collect for in several different ways, including to:

• Improve, personalize, and administer our Site;
• Provide information and materials that you have requested;
• Fulfill order requests; and
• For other business purposes.

To Whom Do We Share Information?

We may share information we collect with affiliates including Smith & Wesson Holding Corporation, and third party service providers who assist us in connection with operating our business and maintaining, operating and improving the Site, or in connection with any corporate transaction, including any merger, consolidation, restructuring, the sale of stock and/or assets, or other corporate change or financing transaction, whether during the course of any due diligence process or otherwise.

We may also disclose the information we collect if we reasonably believe we are required to do so by law, regulation or other government authority or to protect the rights and property of us or the public. We may cooperate with law enforcement and regulatory agencies in any official investigation and may disclose information to the relevant agency in doing so.

Google Analytics is among the third party vendors to whom we may disclose your information. Please see for information about how Google may use your information and how you may be able to control the information sent to Google.

Third Party Websites

Our Site may link to third party Sites including without limitation the Sites of online dealers such as Amazon, Cabela’s, Bass Pro Shops, USA Midway, and Dick’s Sporting Goods, among others. We do not control and are not responsible for the privacy policies and practices of these third parties. As a result, we recommend that you carefully review any applicable third party privacy practices because they may differ from our own. Any link to a third party website does not constitute an endorsement by Battenfeld Technologies.


You should be aware that this Site is not intended for, or designed to attract, children under the age of 13 and we do not knowingly collect personal information from children under the age of 13. If you are under 13, do not use this Site or otherwise provide any information to us, including your name, address, telephone number, or e-mail address.

Do Not Track

Some web browsers offer a “Do Not Track” setting. However, there is currently no industry standard regarding the meaning of “Do Not Track” and what, if anything, websites should do in response. As a result, we may not respond to “Do Not Track” signals.

Information Security

No company, including Battenfeld Technologies, can fully eliminate security risks. Thus, we cannot guarantee the security of information transmitted to or from us, including via email, or the security of any links accessible from our Site. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

The safety and security of your information also depends on you. If you were provided or have chosen user login credentials (e.g., username(s) and password(s)) to access certain parts of our Site, you are responsible for keeping such credentials confidential.

Changes in Privacy Policy

From time to time we may update this Privacy Policy. You should visit this page periodically to review any such changes to the Privacy Policy. Your continued use of the Site will be subject to the terms of the then-current Privacy Policy.

Governing Law

This Privacy Policy and your use of the Site will be governed by and construed in accordance with the laws of the state of Massachusetts, without giving effect to its conflicts of law provisions. By accessing or using the Site, you consent and submit to the exclusive jurisdiction and venue of the state and federal courts located in Massachusetts. A printed version of this Privacy Policy will be admissible in judicial and administrative proceedings based upon or relating to this Privacy Policy to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.

Enforceability; Non-waiver

In the event that any provision of this Privacy Policy conflicts with applicable law, rule, regulation or order or if any provision is held invalid by a court with competent jurisdiction, then such provision will be deemed to be restated to reflect as nearly as possible our original intentions, and the remainder of this Privacy Policy will remain in full force and effect. Any failure by us to insist upon or enforce strict performance of any provision of the Privacy Policy or to exercise any right under the Privacy Policy will not be construed as a waiver or relinquishment of our right to assert or rely upon any such provision or right in that or any other instance, rather, the same will be and remain in full force and effect.

How to Contact US

If you have any questions about this Privacy Policy, please contact us at